Social Media Executive

Posted on: April 10, 2022

We are looking for a versatile, vibrant, and organized Digital & Social Media Executive with a strong background in Digital Marketing. The ideal candidate is expected to handle and coordinate with-in marketing department to produce on-time contents on social media platforms. With is fresh and creative mind the candidate is expected to propose new ideas and driving engagement by creating high-quality original content across our preferred social media platforms.

• Driving organic and paid marketing initiatives of SQTourism for increasing our social media followers and generating desired traction for our initiatives.
• Post & manage our initiatives across LinkedIn, Facebook, Instagram and Twitter.
• Conduct market research to determine current benchmark patterns and consumer desires.
• Track and upload video contents on YouTube and Instagram.
• Create relevant captions for the social media posts.
• Research and mine various compatible hash-tags and track the performance.
• Develop and execute a social media plan that is in line with the business goals.
• Set clear goals and monitor your return on investment (ROI).
• Post social media updates in our specified groups and track the engagement.
• Communicate with followers, respond to questions promptly, and keep an eye on customer feedback.
• Response to the comments regularly and promptly.
• Creating content Calendar, Ideating & creating content for the company’s social media platforms.
• Collaborating with Videographers and Multimedia Designers to ensure that posts are engaging.
• Work towards enhancement of our followers on LinkedIn, Facebook, Instagram & Twitter.
• Post job as when required.
• Ensure that the design of your social media pages is up to par (e.g. Facebook timeline cover, profile pictures and blog layout)
• Propose and introduce new features, such as promotions and competitions, to increase brand awareness.
• Keep up with the latest technology and developments in social media, design tools, and apps.
• Create actionable strategies to increase and retain your following on common social media sites like Twitter, Facebook, Instagram, YouTube, and LinkedIn.
• To maintain brand continuity, collaborate with other departments such as marketing and sales.
• Utilize predictive tools such as Google Analytics and others to ensure success across all platforms.
• Remaining abreast of changes to all pertinent social media applications.

• Bachelor’s degree in business, marketing, journalism, communications , economics, public relations or related field.
• At least 2 years experience in social media marketing or digital media specialist.
• Professional Certification course in Social Media Marketing.
  
• Exceptional personal Social Media reach.
  
• Proficient in handling multiple social media accounts especially business pages.
  
• Good to have general knowledge of Search Engine Optimization and internet ranking for web content.
• Relevant experience determining a target audience and how to cater unique marketing campaigns to capture their attention.
  
• Strong understanding of marketing strategy and how to effortlessly utilize these concepts throughout various forms of outreach.
  
• Ability to draft basic creative and innovative content (original text, images, videos & news).
  
• Knowledge of campaign management & various online marketing tools used for running & analyzing social programs.
  
• Excellent communication skills in English (written and verbal).
  
• Analytical and multitasking skills.
  
• Strong computer skills using Microsoft Office.
  
• Familiarity with graphic design software & tools (i.e. Canva, Adobe Photoshop, etc).
  
• Outstanding ability to think creatively, strategically, and identify and resolve problems.
  
• Fluency with digital marketing best practices and testing methodology.
  
• Professional certification in Google Analytics strongly preferred.
  
• Experience of working as a Digital Marketer in mechanical engineering industry is ideal, but not a limiting factor for the right candidate.